L’Officiel Magazine & The Ritz Carlton Istanbul



Advertising and Editorial Production.


The Objective:

L’Officiel Magazine was looking for ways to generate more native advertising incentives that would steer top luxury brands in travel and leisure to create native advertising in their L’Officiel Voyage edition.

The Strategy:

We teamed up with Victoria Secret Angel Sara Sampaio to elicit widespread luxury hotel buy-in requests and eventually decided to shoot the story featuring the breathtaking Ritz Carlton Istanbul Hotel. Our world class production team led by star photographer Mehmet Erzincan produced an iconic shoot showcasing Sara’s aspirational experience from atop the Ritz’s penthouses looking down over the Bosphorous. Simultaneously to our production, Sara amplified the entire collaboration’s visibility with a stream of dedicated behind the scenes content and endorsement posts to an onlooking audience of more than 4 million real time viewers.

The Result:

We produced one of L’Officiel Voyage’s most famous stories with perhaps the biggest supermodel to ever grace their pages, created a signature social media event led by Sara that took the story viral, and secured a major new account for our client L’Officiel in the world renown Ritz Carlton Istanbul.