Wednesday, January 23, 2019

Valdez Panama Hats

Iván Medina

Exponential Growth Formula - VPH, Valdez Panama Hats Launch Campaign


The Objective:


VPH sought to partner with a major celebrity to spearhead their US Launch. They wanted the celebrity to be one of the world’s foremost stars, to appeal to a millenial trend conscious consumer audience, and to create a branded product that could spark the attention of high end retail/department stores.

The Strategy:


Thanks to our relationship with her, we were able to confirm Cara Delevgine for the campaign at a steal of a price. We then worked with VPH to design a hat attuned to Cara’s personal style and audience tastes and organized a viral US Launch campaign consisted of social media endorsement posts from Cara, supplementary digital media content and product imagery, and extensive campaign media coverage and packaging that could be utilized to spark the interest of prospective new retail partners for VPH.

The Results:


Within just weeks, we turned the heads of 30 million consumers directly towards VPH, garnered over 1 million new viewers of the company’s pages, attracted the attention of Colette in Paris which now sells VPH, and altogether boosted sales inquiries by more than 30% within a 3 month window.

INIKA Organic

Iván Medina


Exponential Growth Formula


The Objective:


INIKA Organic wished to introduce their organic, high performance cosmetic line to popular influencer and media acclaim. They hoped this multi level support would make them an organic cosmetic line of choice in the US market and translate proportionately to increased sales.

The Strategy:


T1 ran its exponential growth formula to perfection for INIKA. We identified and harnessed more than 50 on-brand celebrities, influencers, and beauty youtubers to ignite a viral cultural movement for INIKA Organic in the US Market including such stars as Rose Bertam and Liz Turner . Then we narrated and validated INIKA’s massive cultural movement with more than 20 high profile media features including exclusive articles from WWD, L’Officiel USA, INC.,Daily Front Row, etc. Finally, we used the media content to create a scalable sales funnel by cost-effectively syndicating it to more than 20 million on-target key consumers in the US

The Results:


Through the 1 billion + media impressions we generated between all of the pivotal influencer endorsements and media articles, we established a beauty industry consensus that INIKA Organic was the most trending and desirable organic beauty product in in the US Market. And through the syndication of this viral movement to INIKA’s key consumer demographics in every major US market, we grew their sales by a whopping 52% last year.

Look Away

Iván Medina


Exponential Growth Formula


The Objective:


The movie Look Away, an independent psychological thriller starring Jason Issaccs and India Eisly was not able to generate much buzz ahead of their theatre release. They hired T1 last minute (two days before the film’s release) to spark a groundswell of support for the film that would rocket last minute ticket sales and Itunes downloads.

The Strategy:


Since the film was debuting in Hollywood, T1 identified and put together a hierarchy of 100 leading celebrities and influencers that were most pivotal for shaping the public perception/buying behavior of millennial movie consumers in Hollywood/West LA. T1 then harnessed a broad coalition of more than 30+ pivotal millennial influencers- headlined by moviestars such as Alexis Knapp and August Maturo- to unilaterally endorse the film as the must-see psych thriller of 2018. T1 then validated and amplified the film’s rise to prominence through an array of A list media, with exclusive articles from Maxim Magazine, Inc. Magazine, and LA Confidential which were then syndicated by the blog giant reddit across its entertainment channels, saturating our target audience from all sides and with escalating frequency.

The Results:


Collectively, this three-pronged influencer- media- syndication campaign established an industry-wide consensus that Look Away was the most trending pyschological thriller of Fall 2018. This consensus- which seeped in and saturated both our local LA target audience and a national US target audience- led to a sold out debut weekend weekend in LA and rocketed Look Away to #44 on the Itunes worldwide charts.

APM Monaco

Iván Medina


Starter influencer movement program


The Objective:


APM wished to implement a long term top tier blogger and influencer program that would transform their brand into a thriving global enterprise with prominent name recognition and a rapidly growing consumer base.

The Strategy:


We organized a monthly high fashion influencer movement campaign for APM Monaco consisting of 4 prominent international women’s style influencers per month who would post 1x/month on Instagram, produce 3 extra branded images and 1 brand experience video each.

Through this process, we aimed to expand APM Monaco’s consumer base by nearly 2 million new, on target customers and significantly elevate their brand status through the process

The Results:


Thanks to the highly publicized endorsements of over 75 T1 influencers from 2016 through the start of 2019, including many of today’s leading style tastemakers and top bloggers (Such as Amy Jackson, Rose Betram, Victoria Bonya, Chloe Lloyd, Mathilde Gohler, Raina Hein, Marina Laswick, Hofit Golan, Michele Maturo, Lainy, Hedeya, Diona Ciobanu, Lovely Pepa, Pocky Barnes and Janice Joostema) APM Monaco’s total audience engagement rose by 80%, hey become globally recognized with red carpet features from the Venice to the Cannes Film Festival, and their IG following shot up by more than 300k followers enabling them to open up more than 5 international stores through our term together.

French Connection

Iván Medina

Starter Influencer Movement Program French Connection Summer 2017 Campaign


The Objective:


French Connection wished to run a cost-effective summer campaign that would catapult their new collection into the national spotlight and establish recognition of it as one of the most in-vogue and celebrated fashion collections of the summer.

The Strategy:


To achieve their objective within a small budget, we harnessed 4 of Fashion’s most elite and revered tastemakers (whom we procured for a fraction of their normal cost thanks to our relationships) including Victoria Secret Angel Gizelle Oliveria, Actress Ireland Baldwin (daughter of Alec Baldwin), fashion icon Lainy Hedeya, and supermodel Daniela Botero. We had each of these pivotal trendsetters produce a sweeping series of posts and content for French Connection to ignite highly visible summer trends for the brand in its 3 key markets of New York, Miami, and Los Angeles.

The Results:


We more than doubled French Connection’s audience and engagement KPI’s for the budget and singlehandedly set off buying trends for their new collection in each of French Connection’s target markets. Taken in aggregate, the collection became one of summer 2017’s most in vogue and culturally trending collections and very noticeably elevated the caché factor of the brand.