Wednesday, January 23, 2019

French Connection

Starter Influencer Movement Program French Connection Summer 2017 Campaign

The Objective:

French Connection wished to run a cost-effective summer campaign that would catapult their new collection into the national spotlight and establish recognition of it as one of the most in-vogue and celebrated fashion collections of the summer.

The Strategy:

To achieve their objective within a small budget, we harnessed 4 of Fashion’s most elite and revered tastemakers (whom we procured for a fraction of their normal cost thanks to our relationships) including Victoria Secret Angel Gizelle Oliveria, Actress Ireland Baldwin (daughter of Alec Baldwin), fashion icon Lainy Hedeya, and supermodel Daniela Botero. We had each of these pivotal trendsetters produce a sweeping series of posts and content for French Connection to ignite highly visible summer trends for the brand in its 3 key markets of New York, Miami, and Los Angeles.

The Results:

We more than doubled French Connection’s audience and engagement KPI’s for the budget and singlehandedly set off buying trends for their new collection in each of French Connection’s target markets. Taken in aggregate, the collection became one of summer 2017’s most in vogue and culturally trending collections and very noticeably elevated the caché factor of the brand.

Iván Medina

Author & Editor

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