Wednesday, January 23, 2019

INIKA Organic

Exponential Growth Formula

The Objective:

INIKA Organic wished to introduce their organic, high performance cosmetic line to popular influencer and media acclaim. They hoped this multi level support would make them an organic cosmetic line of choice in the US market and translate proportionately to increased sales.

The Strategy:

T1 ran its exponential growth formula to perfection for INIKA. We identified and harnessed more than 50 on-brand celebrities, influencers, and beauty youtubers to ignite a viral cultural movement for INIKA Organic in the US Market including such stars as Rose Bertam and Liz Turner . Then we narrated and validated INIKA’s massive cultural movement with more than 20 high profile media features including exclusive articles from WWD, L’Officiel USA, INC.,Daily Front Row, etc. Finally, we used the media content to create a scalable sales funnel by cost-effectively syndicating it to more than 20 million on-target key consumers in the US

The Results:

Through the 1 billion + media impressions we generated between all of the pivotal influencer endorsements and media articles, we established a beauty industry consensus that INIKA Organic was the most trending and desirable organic beauty product in in the US Market. And through the syndication of this viral movement to INIKA’s key consumer demographics in every major US market, we grew their sales by a whopping 52% last year.

Iván Medina

Author & Editor

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