Monday, October 19, 2020

Bebe: Coachella Takeover

Starter Influencer Movement Program.

The Objective:

Bebe Clothing wished to skyrocket their presence, online sales, and perceived brand status during the Coachella Music Festival of 2016.

The Strategy:

We harnessed 4 of the Coachella Music Festival’s most influential trendsetters for Coachella goers- Rocky Barnes, Bryana Holly, Olivia Brower, and Lacey Claire Rodgers- all of which emphatically crowned Bebe as their Go-To brand for Coachella 2016 in front of thousands of patrons at the festival in real time as well as digitally through a series of 12 collective endorsement posts on Instagram (split evenly between the influencers) engaging a cumulative audience of more than 3 million onlooking consumers.

The Results:

The campaign swiftly established Bebe as the official brand of choice at Coachella 2016, drove more than a 1 million new viewers into Bebe’s digital ecosystem during the first weekend of the festival alone, and significantly elevated Bebe’s stature within the bohemian/boho market..

Iván Medina

Author & Editor

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