Archive

[vc_row row_type="row" content_width="full-width" anchor="" content_aligment="left" css_animation=""][vc_column][vc_column_text]Advertising and Editorial Production.   THE OBJECTIVE: L’Officiel Magazine was looking for ways to generate more native advertising incentives that would steer top luxury brands in travel and leisure to create native advertising in their L’Officiel Voyage edition. THE STRATEGY: We teamed up with Victoria Secret Angel Sara Sampaio to elicit widespread luxury hotel buy-in requests and eventually decided to shoot...

[vc_row row_type="row" content_width="full-width" anchor="" content_aligment="left" css_animation=""][vc_column][vc_column_text]Starter Influencer Movement Program.   THE OBJECTIVE: Bebe Clothing wished to skyrocket their presence, online sales, and perceived brand status during the Coachella Music Festival of 2016. THE STRATEGY: We harnessed 4 of the Coachella Music Festival’s most influential trendsetters for Coachella goers- Rocky Barnes, Bryana Holly, Olivia Brower, and Lacey Claire Rodgers- all of which emphatically crowned Bebe as their...

[vc_row row_type="row" content_width="full-width" anchor="" content_aligment="left" css_animation=""][vc_column][vc_column_text]Starter Influencer Movement Program French Connection Summer 2017 Campaign   THE OBJECTIVE: French Connection wished to run a cost-effective summer campaign that would catapult their new collection into the national spotlight and establish recognition of it as one of the most in-vogue and celebrated fashion collections of the summer. THE STRATEGY: To achieve their objective within a small budget, we harnessed...

[vc_row row_type="row" content_width="full-width" anchor="" content_aligment="left" css_animation=""][vc_column][vc_column_text]Starter Influencer Movement Program.   THE OBJECTIVE: To broaden the appeal of its luxury watches to exclusive high end consumer markets and stamp its brand as the luxe lifestyle watch of choice for today’s most iconic tastemakers. THE STRATEGY: To achieve Zenith’s objective to appeal to an ultra exclusive set of high net worth buyer, we utilized our special relationship with...

[vc_row row_type="row" content_width="full-width" anchor="" content_aligment="left" css_animation=""][vc_column][vc_column_text]Exponential Growth Formula.   THE OBJECTIVE: Primark, one of Europe’s largest fast fashion businesses on par with Zara and H&M, wished to expand rapidly in the United States, starting with their US flagship market in Boston. To create a workable model that could be replicated to other markets and scaled across the U.S., they asked T1 to grow them...

[vc_row row_type="row" content_width="full-width" anchor="" content_aligment="left" css_animation=""][vc_column][vc_column_text]Celebrity Headlined Event Organization and Production. THE OBJECTIVE: To drive a major impact for their biggest collection launch of the year, MeUndies wished to partner with a large collective of today’s most important style influencers and blog channels. As opposed to focusing on a single audience, MeUndies wanted to establish their Everyday Collection as the new underwear product...

[vc_row row_type="row" content_width="full-width" anchor="" content_aligment="left" css_animation=""][vc_column][vc_column_text] Celebrity Headlined Event Organization and Production. THE OBJECTIVE: The Nomo Soho Hotel wished to plan a celebrity headlined, media covered event to ignite consumer traffic and overall brand presence during NY Fashion Week, February 2016. Despite the fact the Nomo Soho only had a limited budget, they still wished to create a tremendous impact amongst fashion week patrons...

[vc_row row_type="row" content_width="full-width" anchor="" content_aligment="left" css_animation=""][vc_column][vc_column_text] Exponential Growth Formula  THE OBJECTIVE: The movie Look Away, an independent psychological thriller starring Jason Issaccs and India Eisly was not able to generate much buzz ahead of their theatre release. They hired T1 last minute (two days before the film’s release) to spark a groundswell of support for the film that would rocket last minute ticket sales...

[vc_row row_type="row" content_width="full-width" anchor="" content_aligment="left" css_animation=""][vc_column][vc_column_text]Exponential Growth Formula - VPH, Valdez Panama Hats Launch Campaign   THE OBJECTIVE: VPH sought to partner with a major celebrity to spearhead their US Launch. They wanted the celebrity to be one of the world’s foremost stars, to appeal to a millenial trend conscious consumer audience, and to create a branded product that could spark the attention of...