[vc_row row_type="row" content_width="full-width" anchor="" content_aligment="left" css_animation=""][vc_column][vc_column_text]Advertising and Editorial Production. THE OBJECTIVE: L’Officiel Magazine was looking for ways to generate more native advertising incentives that would steer top luxury brands in travel and leisure to create native advertising in their L’Officiel Voyage edition. THE STRATEGY: We teamed up with Victoria Secret Angel Sara Sampaio to elicit widespread luxury hotel buy-in requests and eventually decided to shoot...
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