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Bebe

Bebe

Starter Influencer Movement Program.

 

THE OBJECTIVE:

Bebe Clothing wished to skyrocket their presence, online sales, and perceived brand status during the Coachella Music Festival of 2016.

THE STRATEGY:

We harnessed 4 of the Coachella Music Festival’s most influential trendsetters for Coachella goers- Rocky Barnes, Bryana Holly, Olivia Brower, and Lacey Claire Rodgers- all of which emphatically crowned Bebe as their Go-To brand for Coachella 2016 in front of thousands of patrons at the festival in real time as well as digitally through a series of 12 collective endorsement posts on Instagram (split evenly between the influencers) engaging a cumulative audience of more than 3 million onlooking consumers.

THE RESULTS:

The campaign swiftly established Bebe as the official brand of choice at Coachella 2016, drove more than a 1 million new viewers into Bebe’s digital ecosystem during the first weekend of the festival alone, and significantly elevated Bebe’s stature within the bohemian/boho market..

Date

February 7, 2021

Category

Our Work